PAX: JUUL IN-STORE VISUALS
#VIDEODIRECTION, #FOOTAGECAPTURE, #ANIMATION, #EDIT, #GRAPHICS, #ORIGINALMUSIC
Eschewing the purple haze aesthetic of the vape industry,
georgia directed instore visualizers for the launch of pax's JUUL POD smoking penthat were playful, full of color and fun.
the visuals lived in retail displays in over 20000 retailers and were installed in times square for a month long media domination, versioned across 7 screens.