PAX: JUUL IN-STORE VISUALS
#VIDEODIRECTION, #FOOTAGECAPTURE, #ANIMATION, #EDIT, #GRAPHICS, #ORIGINALMUSIC
Eschewing the purple haze aesthetic of the vape industry,
georgia directed instore visualizers for the launch of pax's JUUL POD smoking pen that were playful, modern and clean.
the visuals lived on retail displays in over 20000 retailers and were installed in times square for a month long media domination, versioned across 7 screens.