FREEFORM (ABC FAMILY): REBRAND IDs & ASSETS

#VIDEODIRECTION. #DESIGN, #ANIMATION, #GRAPHICS, #EDIT, #SOUNDDESIGN, #ORIGINALMUSIC

During the rebrand of ABC FAMILY, GEORGIA was tasked with exploring animation options for the newly created Freeform mark.
the mark was  rendered in plethora of animated worlds, visually depicting the energy and excitement of the new  brand.
these animations were then sound designed and scored to be used as network Ids, bumpers, and still images for social.
georgia also produced broadcast ids counting down to the reveal of the new freeform network,A NETWORK SIZZLE,
AND ADDITIONAL VISUAL ASSETS announcing the transition from abc family to freeform and showcasing new programming blocks.

STILLS: